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Elle Macpherson is relaunching her lingerie line

Elle Macpherson is relaunching her lingerie line

For all those readers who have been carefully preserving love worn lingerie from Elle Macpherson’s defunct collection, there’s news: the model and entrepreneur is launching her own line again. It has been almost two years since the announcement that Macpherson would be ending her collection of intimates in late 2014 and this news means we can stop wondering if we’ll likely find The Perfect Bra again.  

Macpherson’s brand new label Elle Macpherson Body is a contemporary take on lingerie that eschews unnecessary fuss in favour of functional but still sleek underthings. There’s colour, and for those who like their detailing, French leavers lace and metal-of-the-moment, rose gold hardware. 

Elle Macpherson is relaunching her lingerie line

Known for her precise cuts and expert handle on basics - like real support for real bodies - Macpherson commanded a devoted following that saw women buy into her pieces for both everyday and special occasions (no one cut a balconette like her). Lace was delicate and never gaudy, details were feminine and understated with just enough of a flourish to make each piece special so can you blame anyone for missing them? 

It’s all back, renewed and better, and available in Australia, New Zealand as well as the US and UK with Net-a-Porter stocking the label online. We’re calling it: a cult classic is back, reincarnated.

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