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New Collections

M&S Release Rosie Huntington- Whiteley Lingerie Collection
01 Nov 2017 12:54 - Tracey BolesM&S Release Rosie Huntington- Whiteley Lingerie Collection

Rosie Huntington-Whiteley perks up M&S lingerie sales as figures show her underwear range has sold 11m items. The 30-year-old model launched Rosie for Autograph five years ago. The success of the top-selling collection means that one in 50 women owns a bra designed by the British beauty. R [ ... ]

Hunkemöller Lunches Doutzen Kroes Lingerie Line
27 Oct 2017 20:26 - lingeriepediaHunkemöller Lunches Doutzen Kroes Lingerie Line

Hunkemöller has released images of its latest lingerie collection, starring Doutzen Kroes, who has been the official face of the brand since last autumn. Kroes poses in a luxury boudoir setting, with lingerie to match. The newest Doutzen’s Stories collection features intricate lace detailing  [ ... ]

Elila Style Release Her New Lingerie Collection
18 Oct 2017 20:43 - Kim CaldwellElila Style Release Her New Lingerie Collection

Almost fifteen years ago, Ellen Jacobson built the foundations of Elila by serving the needs of those often forgotten at the time: full figured women. Since then, the lingerie world has changed rapidly with the rise of online shopping, social media, and fit algorithms dominating headlines. Whi [ ... ]

Taryn Winters Lunches Her Lingerie New Collection
01 Oct 2017 11:53 - lingeriepediaTaryn Winters Lunches Her Lingerie New Collection

Over the next few days, we’re going to start recapping more of the brands we experienced at the Lingerie Selection (TLS). If you missed the show, or need a refresher, we have a great recap of the Summer 2017 edition of TLS HERE. At the show, we met with one of the show’s newest exhibit [ ... ]

Lingerie Brand Etam Release Her Sexy New Collection At Paris Fashion Week
29 Sep 2017 11:43 - Natalie KeeganLingerie Brand Etam Release Her Sexy New Collection At Paris Fashion Week

Etam showcased some seriously risqué lingerie looks on the catwalk in Paris this week – but would you be brave enough to wear some of the seriously bold outfits? Taking place at the Etam Live Show, the French brand sent models down the runway with serious helpings of underboob and even skirts [ ... ]

Seven til Midnight Lunches Her Holiday Lingerie Collection
25 Sep 2017 12:32 - lingeriepediaSeven til Midnight Lunches Her Holiday Lingerie Collection

Inspired by the sultry styling of the French song, “Les Etoiles”, Seven ‘til Midnight’s 2018 Holiday Collection pays homage to the everyday woman. The future is feminine and everyone woman is a star in Seven’til Midnight styles says the brand. The Seven ’til Midnight 2018 Holida [ ... ]

Gabi Gregg Release Her Affordable Plus Size Lingerie Collection
21 Sep 2017 11:18 - lingeriepediaGabi Gregg Release Her Affordable Plus Size Lingerie Collection

We didn't think that designer and blogger Gabi Gregg could top the cute AF plus-size clothing line, Premme, which she recently launched with Nicolette Mason, but then she releases yet another incredibly cool collaboration, this time in the lingerie space. Gregg is teaming up with U.K.-based int [ ... ]

Elma Lingerie Lunches Her New Bras Collection For Petite Boobs
04 Sep 2017 12:24 - Christine HuangElma Lingerie Lunches Her New Bras Collection For Petite Boobs

Lingerie designer Elma Valerio grew up feeling self-conscious about her small chest. Born in Japan, Valerio was raised in Hawaii, where the default outfit — a swimsuit — made her all too aware that she wasn’t as developed as other girls. She wore padded bras to hide herself, thinking tha [ ... ]

Lingerie Brand Ajour Release SS18 Collection
02 Sep 2017 11:41 - lingeriepediaLingerie Brand Ajour Release SS18 Collection

If you’re starving for inspiration, walk through the New York Botanical Garden. Brilliant pinks, yellows, purples and blue dot the living museum’s landscape. Flower’s show off their intricate designs and perfect form. And it seems that lotuses, orchids and vines and their infinite shapes  [ ... ]

American Eagle Aerie Lunches A New Nude Lingerie Line
01 Sep 2017 13:31 - Ana ColonAmerican Eagle Aerie Lunches A New Nude Lingerie Line

Aerie, a brand that has long been championing inclusivity with its body-diverse imagery and campaigns, is building on its commitment to serve a wide range of people by applying the approach to its merchandise, introducing an inclusive range of nude bras and underwear into its stock. A continuat [ ... ]

Candice Huffine Lunches Her Plus Size Lingerie Collection
22 Aug 2017 12:31 - Jamie FieldmanCandice Huffine Lunches Her Plus Size Lingerie Collection

Curvy model Candice Huffine just partnered with Canadian lingerie brand Fortnight torelease a line of leopard print bras, bodysuits, bottoms and slips. The collection is sized up to an XXL and runs from cup sizes A-G.  The CH X Fortnight collaboration marks the first time the brand,  [ ... ]

Heidi Klum Release Her Lingerie FW/17 Collection
18 Aug 2017 01:01 - lingeriepediaHeidi Klum Release Her Lingerie FW/17 Collection

Super model Heidi Klum unveiled the 6th ad campaign for her lingerie brand, Heidi Klum Intimates, shot in a floral setting by Italian lensman Francesco Carrozzini on Thursday. The 44-year-old creative director sizzled in lacy creations like the black 'Tuberose Tryst Contour' balconnet bra, match [ ... ]

Etched Lingerie Release Her Debut Collection
12 Aug 2017 12:23 - Rachel O’DonnellEtched Lingerie Release Her Debut Collection

These are the two words used to described lingerie newcomer, Etched Lingerie. This up-and-coming brand is fulfilling the desires of full-busted women who are looking for wearable support without sacrificing style. One of the greatest trends in the intimates industry is the rise of niche brands t [ ... ]

Muse Lingerie Lunches Pure Sensuality Collection
06 Aug 2017 12:27 - lingeriepediaMuse Lingerie Lunches Pure Sensuality Collection

The Muse Lingerie takes inspiration for their collections from Goddesses, characters and locations from Greek and Roman mythologies. Why? The answer to is simple, say Julio Tabares and Marcela Fiol, the brand’s founders: “Women are pure inspiration and want we keep these mythologies alive. [ ... ]

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Lingerie News

Victoria's Secret Slammed By Plus Size Model For S...
18 Nov 2017 00:12 - Olivia PeterVictoria's Secret Slammed By Plus Size Model For Shunning Curvy Women

A plus size model has spoken out about the rigid body standards set by Victoria’s Secret. When it comes to the brand’s annual fashion show, the US lingerie label is notorious for casting exclusively very slim women. Now, Tabria Majors is calling them out in a series of social media posts whi [ ... ]

Lingerie Brand Boux Avenue In New Underwear Campai...
03 Nov 2017 21:24 - Emmeline SaundersLingerie Brand Boux Avenue In New Underwear Campaign With Mollie King

Strictly Come Dancing star Mollie King has given us all an early Christmas present by stripping down to her sexy underwear for her new campaign with Boux Avenue. The would-be dancer and former Saturdays singer got her kit off to model the new collection by the lingerie brand - and worked it, ha [ ... ]

Lonely Lingerie Brand Introduces Maternity Collect...
02 Nov 2017 14:10 - Tanisha PinaLonely Lingerie Brand Introduces Maternity Collection For Expecting Mothers

Lonely, the New Zealand-based women’s lingerie label, has gained a huge following over the last few years thanks to a gorgeous collection of intimates and refreshingly diverse campaignsfeaturing real women from all walks of life. Today, the label is launching its first-ever maternity line, L [ ... ]

Honey Birdette launch Their Risqué New Campaign Wi...
31 Oct 2017 20:20 - Laura HouseHoney Birdette launch Their Risqué New Campaign With A Wild Office Bash

Australian boutique lingerie chain, Honey Birdette, is known for its racy collections and risqué campaigns. And true to their signature style, the label launched their new Christmas campaign with a bang at a wild office-party themed shoot at their Sydney headquarters. The eye-popping campaign [ ... ]

Apple Is Obsessed With Women's Lingerie
31 Oct 2017 19:49 - Anthony CuthbertsonApple Is Obsessed With Women's Lingerie

A photo classifying feature on the Photos app on iPhones has been causing a stir on social media after Twitter users discovered Apple has been quietly categorizing women’s underwear. The image recognition software, which uses an artificial intelligence algorithm to classify lingerie photos so t [ ... ]

Elomi Launches The Elomi Portrait Project, Celebra...
29 Oct 2017 21:21 - Marcy CruzElomi Launches The Elomi Portrait Project, Celebrating Fuller Figured Women And Their Stories

The brainchild of the plus size lingerie and swimwear brand Elomi, the Elomi Portrait Project is a thought-provoking experience merging art, fashion and data inspired from IBM Watson, featuring the beauty of plus size women in the forefront through their stories. According to the official [ ... ]

What Moving Its 2017 Fashion Show to Shanghai Real...
17 Oct 2017 23:28 - Fawnia Soo HooWhat Moving Its 2017 Fashion Show to Shanghai Really Means for Victoria's Secret

The 2017 Victoria's Secret Fashion Show, airing on November 28, is full of firsts: a high-profile collaboration with Balmain, a whopping 16 newbies, a more diverse lineup, including seven (well, actually eight, but more on that in a bit) Chinese models — up from last year's record number of  [ ... ]

What Is The Top Tactics That Chinese Lingerie Star...
23 Sep 2017 10:57 - Juliette DuveauWhat Is The Top Tactics That Chinese Lingerie Start-Ups Uses To Win Over Millennials

With Victoria’s Secret set to launch its next fashion show in Shanghai in November, the American giant of intimate apparel is creating loads of buzz and taking advantage of the Chinese lingerie market’s rapid rise (in 2016, it saw a 20-percent increase year over year) and its colossal potentia [ ... ]