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Glamorise

Glamorise logo - Shirley of Hollywood lingerie brand history

An independent company working to make the best bras for full figures — for 100 years.

Glamorise has been focused on only one thing since its founding in 1921: making the best fitting and most comfortable bras for full figure women. We design our products ourselves, we source our materials ourselves, and we manufacture our products ourselves.

Every Glamorise product is the result of everything we've learned in almost 100 years of doing business this way. Today so many manufacturers are really only marketers of other peoples products. That approach is fine — but it rarely makes great bras, and even more rarely produces products with full figures in mind.

Making great bras for full figures has been our only goal since 1921. Every Glamorise product is filled with features designed to deliver comfort, support and confidence. Our goal is to make your favorite bra — the one that makes you feel the best, and the one you trust to wear all day long.

History

1921 - Glamorise Foundations, Inc. was founded in New York City. Design, manufacturing and distribution conducted from Manhattan offices.

1925 - First sales brochure for chain stores was created and distributed.

1932 - First patents for a brassiere and corselet were granted. US patents 1,865,381 and 1,867,464.

1936 - First National print media campaign.

1950 - Moved corporate offices to its present location on Madison Avenue in New York City. Design, manufacturing and distribution continue from Manhattan location.

1951 - ADJUST-EZE girdle was featured in a print ad in LIFE magazine; Adjust-eze was a new revolutionary patented girdle design that allowed for an adjustable waistline.

1955 - First TV advertisements for Glamorise.

1965 - Sewing and Distribution Center moved from New York City to Williamsport, Pennsylvania.

1970 - US patent for famous MagicLift bra design was granted; the MagicLift collection is to this date the industry leader in soft cup (wire free) bras with the unique criss-cross design to uplift, define and support the bust.

1975 - Introduced the world's first sports specific bra — the Tennis Bra by Glamorise.

1976 - Entered UK and European markets.

1990 - First Wonderwire bra introduced, the bra with the invisible wire that never touches your body .

1995 - Opened CAD/CAM design studio on Madison Avenue, New York City.

1996 - Launched www.glamorise.com

2000 - Expanded production to Honduras and Costa Rica .

2002 - Built state-of-the-art distribution center in Williamsport, Pennsylvania .

2009 - Expanded production to Mexico .

2010 - Opened state-of-the-art computer-aided cutting facility in Williamsport, Pennsylvania .

2011 - Introduced the Double Layer Custom Control Sport Bra with a patented design (patent #8523629). The revolutionary new design both encapsulates and compresses the bust.

2012 - Launch of e-commerce site www.glamorisesport.com, exclusively for our sport bra collection, available to customers in the US .

2014 - Launch of e-commerce site, www.glamorise.com — available to customers in the US and Canada .

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