First, the brand is launching its debut sleepwear collection, comprising pyjamas and accessories called Nudea Sleep. Crafted with 100% natural fabrics and finishes, the seven-piece collection offers mix-’n’-match pyjama styles and accessories that work together for both night and day. Featuring signature Nudea detailing in classic colourways of white and French Navy stripe, Nudea Sleep “is a luxurious take on effortless, off-duty style”, it said.

Founder and CEO Priya Downes said: “I wanted this collection to be totally versatile for both for sleep as well as lazy lounging at home and even as a beach cover-up, and that it was something you’d be happy to answer the door wearing.”

The collection comprises: The Midi Shirt; The Classic Trouser; The Tank; The Classic Boxer; The Maxi Shirt; The Slouchy Socks; and The Silk Sleep Mask. Prices range from £35 and £80.

Meanwhile, Nudea’s just-launched partnership with logistics platform Urb-it allows sustainable last mile delivery services for UK city-based customers. These deliveries are conducted by Urb-it’s e-cargo fleet “which reduce noise and air pollution as well as congestion with the aim of creating healthier communities”.

Downes added: “We know from our own life-cycle analysis that customer operations including shipping and returns contributes 30% to our carbon emissions, so being able to help our customers make more environmentally friendly choices means that we can collectively reduce our carbon footprint.

“Right from the very outset, sustainability has been at the very heart of everything we do at Nudea. The fact that Nudea and Urb-it are both B Corp certified companies is a great indicator that we’re aligned on our strong sustainable ethos.”

Source : fashionnetwork By : Nigel TAYLOR

That’s until you discover Harper Wilde

It’s no secret that the bra industry could use a feminist revamp — and Harper Wilde is taking on the difficult task of shifting things. Harper Wilde is a women-first bra brand set on challenging the over-sexualized mainstream lingerie industry by prioritizing comfort and function in its products. With six core bra styles, the brand offers inclusive, affordable bras in a range of nude shades — and, at times, releases limited edition colors to jazz things up.

Along with oft-overlooked shade inclusion, the brand is also quite size inclusive. Underwire bras range from a 32A to a 42F, while sports bras and bralettes come in sizes XS to 3XL. With all styles ranging from $40 to $45, Harper Wilde bras are similar in price to bras from major lingerie retailers, if not a little less expensive.

The brand’s bras are minimal in appearance, yet smartly designed. Harper Wilde’s sports bra, called The Move, includes a pocket in the racerback for storing phones, cash, cards or IDs while exercising. The underwire bras, on the other hand, all come with a low profile hook that can turn each bra into a racerback. And on top of all that, The Bliss bralette, to be frank, is the softest effin’ thing you will ever put on your body. Trust me.

But providing women with comfy underthings isn’t all Harper Wilde does. The brand even spearheaded a bra recycling effort, aptly named Recycle, Bra, to lower its impact on the planet. The program has customers mail in old bras at no charge, which are then recycled into yarns, fabrics, filling or padding. So far, the brand has recycled more than 20,000 bras through the program.

Harper Wilde also has a social good arm cheekily named Lift Up The Ladies. As part of the initiative, the brand donates one percent of all proceeds to Girls Inc., which provides mentorship and educational programming for girls ages 6–18. Throughout the year, the brand also releases special edition bras that support leading nonprofits and women-focused organizations, like She Should Run and Access Reproductive Care — Southeast.

If you want to try these comfy, soft Harper Wilde bras on for size, check out the six core styles below.

Source : yahoo sports

Designed with HanesBrands’ innovative SmoothTec fabric technology, the collection offers ultra-thin fabric that makes the garments virtually invisible under clothing and delivers 360-degree stretch and recovery that allow garments to flex to fit women’s unique bodies, maintain their shape and eliminate ride-up. The addition of the company’s Cool Comfort technology means that the fabric also wicks moisture for added comfort.

Bali EasyLite panties are being launched in hi-cut and brief styles in sizes up to 2XL and the EasyLite shape cami also is offered in sizes through 2XL.

“Bali’s EasyLite collection caters to the specific needs of all women with innovative, feminine designs that are functional and affordable while addressing two of the top undergarment complaints: lines and comfort,” said Maria Teza, vice president and general manager, Bali intimate apparel. “We are excited to expand the EasyLite collection, which offers women intimate apparel that supports their active lifestyles with total comfort.”

The introduction of EasyLite panties and shapewear follows the May 2019 introduction of Bali’s EasyLite wirefree bra featuring no hardware and sizes up to 3XL (46DD). During its first six months, the bra has quickly become one of Bali’s top-10 most popular styles. Additional growth is projected in 2020 as new colors are introduced.

“The launch of our EasyLite bra has been one of the most successful to date and by adding panties and shapewear, we are providing women with total comfort for their every need,” she added. “And we’re delivering on our company’s Innovate to Elevate strategy for growth.”

Hanes’ innovation strategy is to use the capabilities of its large-scale global supply chain and brand strength to offer enhanced products at an accessible price for large numbers of consumers.

Bali EasyLite panties retail for $13 per pair or three pairs for $33. Same as the collection’s bras, the panties are offered in the brand’s TruShade color palette, which delivers an inclusive range of shades to complement women of varying skin tones.

The shape cami is being offered in four colors – nude, black, sandshell and white – and retails for $44.

Source : Yahoo

For Eurovet, it is a matter of corporate responsibility to commit itself, as a trade show organiser, to reducing its waste output by favouring recycled materials and behaving in a manner that is consistent with this approach.

“This high standard is always, and more than ever, accompanied by a desire to show women as they truly are, beautifully diverse, proud of their unique qualities, real in all their contradictions, multifaceted, and singular,” organisers add.

“For Eurovet, going to the essence of things means taking a stand as key players in a society in dire need of activism and commitment.”

Commitment to solidarity

Considering that breast cancer is the most widespread form of the illness among women, Salon International de la Lingerie and Interfilière Paris will be coming together to give to research.

The ARC Foundation is exclusively financed by the generosity of public donations; only the support of its donors allows it to conduct its mission to support research.

As part of Eurovet’s solidarity initiative, for each badge purchased for the show, EUR 1 will be donated to the ARC Foundation, to benefit breast cancer research.

Must-see events

Organic is a new, hybrid space, which will offer an inspiring experience, revealing those who are moving the industry forward, designers focused on a gentle environmental footprint using more eco-friendly materials and more sustainable packaging.

Millennials is a new area dedicated to brands designed for an uber-connected generation that’s intuitive and inventive.

The show’s collaboration with the Im-perfection agency (specialised in consulting, data, training, and brand purpose) will create a number of specific initiatives bolstering the show’s inclusive approach, with a colour-range assessment through draping and a fitting-room workshop, offering improved understanding and enhancement of all body types.

Right from the entrance, the show’s ‘concept store’ Mint will present diverse, innovative, and promising brands, a full range of addon products for lingerie that you simply must see.

Exposed is the alternative event that brings together a cutting-edge selection of lingerie, beauty, and accessories. This is an assortment offering a new interpretation of style within a cosy setting designed to inspire.

Source : knittingindustry

The singer, who won X Factor: Celebrity at the weekend shows off her long legs in suspenders and a red two piece set.

Standing firm in a pair of heels the Essex girl shows she knows just how to pose ahead of recording and releasing her debut album.

Despite being a budding starlet Megan isn’t turning her back on other commitments as she fronts Boux Avenue’s Christmas Ad campaign.

It’s a stark difference from the sparkly outfits she wore while performing on the ITV show.

The campaign comes Megan McKenna vowed to ditch reality TV in an exclusive interview with The Sun.

She said after her X Factor: Celebrity victory: “It’s sort of like a Cinderella story for me.

“The fact that I’ve gone through all the reality TV stuff while trying my whole life to get to a moment like this – it’s amazing. I’m finally living my dream.

“I never wanted to do reality TV and I was never happy doing it.

“I feel like it’s really difficult to get into the industry and for me, from a normal family – I didn’t have any links into the music industry.

“I had the opportunity to go on a TV show about four years ago and I just took it. I thought, you know, this is going to be my way of getting in.

“I did a few shows and any chance I could get to sing I would. If it wasn’t for me being on the reality shows I wouldn’t be where I am today.

“I wouldn’t have had the opportunity to go on X Factor: Celebrity.”

Source : thesun

The move comes as part of Wolford’s ongoing revamp, which has included a new creative vision, with new advertising campaigns and brand new concept stores in recent months, and the packaging has been reworked to connect not only with a new generation of consumers, but to also tell the brand’s story.

The photography used on the packaging design focuses more than ever on Wolford’s “unique touch and feel against the skin,” explains the brand, and features a black and white aesthetic accented with natural skin tones. While the illustrations have been designed to represent “confidence, felinity and quality”.

Environmental responsibility was a high priority in the design, using cellulose and wood as a base for its packaging, and the printing colours have been proven to be sustainable and even food-safe, Wolford explains, and all the cardboard used is completely recyclable.

Commenting on the changes, Wolford chief executive, Axel Dreher, said in a statement: “Plastic has been reduced to an absolute minimum. Talking numbers, with our new packaging we’ll be saving up to 28 tons each and every year coming. Only a small window remained, allowing for a sneak peek at what’s inside.”

Source : fashionunited

Two years ago, Dorina embraced sustainability, devoting the company to produce, package and market its products in most sustainable manner.

Dorina is working closely with fabric producers and manufacturers to continue increasing use of Eco fabrics which includes organic cotton, fabrics made from recycled PET and Eco-fibres in its future collection.

Thirty per cent of Dorina’s SS20 collection will be Eco and the percentage will be raised further to 40 per cent in AW20. All products from 2020 will be packaged by 100 per cent sustainable and recyclable packaging.

Dorina’s staff regularly participates in beach clean activities, sourcing refurnished computer equipment whenever possible and it is now hosting plastic-free days aiming to step-by-step reshape its personal habits.

Established in Germany in 1968, Dorina celebrates the beauty of all women, being natural, confident or sensual in her own way, and proud of her unique body shape. Dorina designs and produces Essential to Sensual intimates with chic design and source the best materials to deliver highest quality possible with 99 per cent of its products being Oeko-tex certified. Dorina sells internationally through reputable online and retail channels, including Asos, Zalando, Next, Namshi, Zalora and many others.

Source : fibre2fashion

The plus-size model and body positivity activist has created a range of designs in over 70 bra sizes. Bras go from A to K, while girdles, bodies, suspender belts and the disco jumpsuit are available in sizes 8 to 26. Felicity Hayward partnered with London-based Playful Promises, as she believes they share the same values in terms of design style, and the promotion of body positivity.

The brand creates pieces that are described as a ‘quirky, flirty and a little bit dirty’. In their main range, they offer 85 bra sizes and the only changes they make for those with bigger boobs, are strengthened bands/backs and thicker straps to ensure better support.

She said: ‘I wanted to create a lingerie range for everyone, so that no mater what your size or body type, you can be empowered to feel sexy. I’ve always loved Playful Promises for its wide size range, quirky designs and inclusive and diverse imagery, so to collaborate with them on this collection was an absolute dream.’

Emma Parker, Director of Playful Promises added: ‘We feel Felicity perfectly embodies our brand values of body confidence and self-love, and she’s helped created some fabulously sexy pieces that are designed to really give that wow factor – whatever your size.’ Prices start at £14, but there is currently 10% off the collection online.

It’s not the first time the brand has teamed up with influencers. In 2017, the range by US plus size influencer Gabi Fresh sold out in popular sizes within 24 hours. They’ve also teamed up with plus size influencer Hunter McGrady, transgender actress Leyna Bloom and are running an on-going ‘Ageless Fashion’ campaign featuring models over 50.

Source : Metro

The video is based on a fictional place called Club AP. Built as a fantasy world in a pink-hued parallel dimension, the club is run by women in a secret location and is a place where people can tap into their alter ego. From vogueing to ballet, the video features a range of dance, representing a ritualistic aspect to desire while also giving space for freedom and letting go of all inhibitions.

The collection features a mix of lace and strap pieces. High-neck, halter-style tops are contrasted with barely-there, strappy fabric. If you’re looking for something that makes you shine, the range includes studded bras and embellished playsuits as well as sparkly chokers, bracelets and body chains. Corsets highlight the feminine physique and for a more editorial look, the Rozlyn caged waspie gives dimension to the hips.

The campaign was produced by an all-woman team. The creative director, Sarah Shotton, released the following statement about the video:

” Agent Provocateur’s Autumn/Winter 19 campaign is inspired by the new hedonism: the feeling that comes with looking after yourself, pushing your body to its limits and an unapologetic expression of kinky, sexiness and fun. We wanted the campaign to highlight the sisterhood coming together, exploring how dancing can make you feel alive and how wearing AP can transform you. The diverse troop of women shows how it feels to be a woman in 2019 in an Agent Provocateur way.”

Source : hypebae

It seems the reality babe is already feeling in the festive spirit as she announced that she would be starring in the Boux Avenue Christmas campaign yesterday.

Sam will be joined by other celebrities, with Jacqueline Jossa as the Queen and Louise Thompson as the Princess.

She revealed to her followers: “I’m super pleased to announce that I’m starring in the @bouxavenue new Christmas campaign, #BouxEverAfter, as The Fairy Godmother!”

This isn’t the first time that the star has caught the public’s attention this week, after the mum of two revealed that she had “moved on” from her feud with Ferne McCann.

Sam – who has son Paul and daughter Rosie with partner Paul Knightley – has insisted there is now no animosity between her and Ferne.

The 27-year-old told the Mail Online: “We haven’t spoken about it and I doubt we will. We’ve both moved on.

“We attended my sister Billie’s bridal shower in Ibiza and we saw each other the other day at the Pride of Britain Awards, so we’re just over it now.”

Sam has hinted it is their children that has helped to bring them together, as Rosie and Sunday were born just nine days apart in November last year.

 Source : The Irish Sun