The deal, according to a Wall Street Journal report, is also about Victoria Secret’s strategy to be more inclusive. AdoreMe is a 10-year-old direct to consumer retailer with $240 million in revenue this year, according to the news outlet.

Chief Executive Martin Waters said Victoria’s Secret plans to use those online shopping features with its other brands. “They’re significantly further advanced in the way that they use technology at the forefront of everything that they do,” Victoria’s Secret CEO Martin Waters told WSJ.

Adore Me founder and CEO Morgan Hermand-Waiche is expected to remain in his role.

Source : retailcustomerexperience

Even today’s plus sized models don’t represent the rainbow of shapes and sizes that are the average American woman. Add to that nuances of religious and personal convictions and Blush has quickly evolved to be a lingerie company whose customer base includes conservative Christians and Muslims who may not want to shop in a traditional adult store or on a site with models. 

“Lingerie shopping shouldn’t make people feel uncomfortable or compromise their values.”

“We saw a need to serve a large portion of the American public. Our message is positive, fun, and wildly inclusive of every-body. We love helping men and women feel comfortable and confident.” says the founder.

BlushXO sets itself apart by offering more than just traditional teddies and babydolls. They’ve branched out into leatherwear and offering romantic gifts like massage oils, bubble bath, and more. Their product offering expansion came after listening to requests from customers that were looking to purchase romantic gifts, but were hesitant to go in store. The playfulness of lingerie and toys went hand and hand and the company has seen overwhelmingly positive response from new and repeat customers.

“It’s a common misconception that people in more conservative communities don’t have a need for things like toys or romantic gift. We’’ve found that the need is there and are here to meet it without forcing customers outside of their comfort zone.”

BlushXO is ramping up for the holiday season with a planned Black Friday sale and holiday giveaways on their social platforms.

BlushXO’s line up of body positive lingerie without models includes:

• Plus size lingerie up to 5X 
• Leatherwear
• Corsets and Bustiers
• Babydolls and Chemises

Committed to changing the way women buy lingerie, learn more about BlushXO’s body-positive mission by visiting BlushXO.com today. If a person can’t find something they are looking for, contact the team for a custom order at no added cost.

While the Curve brand has enjoyed onsite shows in the United States, with events in New York, Las Vegas and an inaugural Los Angeles edition launched in February, its organizers began planning digital alternatives early on in the first months of stateside COVID-19. With 21 webinars produced since April, Curve has enjoyed a lot of preparation to introduce Curve Connect as its new virtual offering, allowing the intimates-event brand to expand its reach to other regions including Japan, Brazil, Kenya and Australia.

“The platform we used is more suited for matchmaking and networking. We were allowing the brand reps to contact the buyers on the platform,” Curve Chief Executive Officer Raphael Camp said. “They have access to the buyers directory and can reach out to them and request meetings or chat with them. That is what was different. It’s what I bet on, and it was successful.”

As a software solution that focuses on matchmaking powered through artificial intelligence, the London-based Grip focuses on building relationships—a facet of industry events that different groups within the apparel business have been trying to reclaim through their virtual events.

“This platform allowed us to broadcast a lot of content. We produced almost 20 hours of original content ourselves, from roundtables to panels and webinars,” Camp said. “We offered workshops for retailers as well, to survive and do business during these difficult times. Different types of content curated for retail, for marketing, Instagram, and of course we had content about lingerie—famous influencers and trendsetters on the next-year and three-years-from-now trends.”

Some of these segments included “Sourcing and Sustainability: Redefining Values,” “Return to Sexy!” and “Lingerie Shopping in the Era of Black Lives Matter: How to Update Your Brand or Boutique for the Time.” During this time of social distancing and safe-shopping guidelines, the event also afforded opportunities for attendees to learn how to fit bras during this new atmosphere of selling lingerie by featuring “Are You Ready to Reinvent Your Bra-Fitting Business for 2020?,” “The Virtual Fit School: ‘How to Survive and Thrive in This New Time” and “A Lingerie Fitters Guide to Addressing Breast Surgeries.”

Another big moment off the virtual-trade-show floor was the presentation of the NPD & Curve Excellence Awards, which highlighted the outstanding work of the industry’s veteran retailers, beloved brand representatives and innovative labels with the intimates-event brand and market-research company collaborating to celebrate changemakers within the category.

“We organized the first-ever Curve Excellence Awards in partnership with The NPD Group, which awarded the best brands, and on the Curve side we awarded the retailers who did some charity projects and gave back to the community and essential workers in the area,” Camp said. “One of the top retailers, Danny Koch of Town Shop in New York City, received the lifetime achievement award. He got his retail store from his parents, who got it from their parents, so it’s a family history of lingerie.”

A retailer who has attended Curve’s shows over the course of her business’s 14-year history, Yvonne Khakzadi-Alicea, founder of Granite Bay, Calif.’s Yves Lingerie, thought the show afforded opportunities to bring together the intimates community. She emphasized that exhibitors must make the virtual-show process easy by making certain their line sheets, pictures, pricing and other pertinent information are available through the platform. Khakzadi-Alicea, who specializes in larger cup sizes, was approaching trends cautiously as she placed orders, needing to fill in and search for Fall and Holiday.

“I got together with Chantelle and Aubade. She sent me some samples. Dita Von Teese is sending samples so I can look at the line,” she said. “I am not taking a lot of risk right now. I don’t think anybody is. I went through 2008, the last time the market fell. We have to be cautious. Loungewear, sleepwear, but something that is special and is okay in the mid-price point. You want to offer a good product, but I don’t see someone spending $500 on a top.”

Khakzadi-Alicea advised her peers to remain authentic to their clientele with pieces that reflect their core customer base. While she doesn’t feel that taking risks is wise at the moment, investing in a single special piece to see if it resonates with customers is a better choice to freshen up inventory, yet she felt there is a special part of selling intimates that cannot be ignored.

On the exhibitor side, Eveden Senior Vice President of North America Laurel Nash saw trends in skin tones, pinks—particularly a bright version of the hue—warm blues and rose. She saw customers ordering their bestsellers in new colors, allowing them to remain with tried-and-trusted products while refreshing their offerings safely.

“In general, our customers are buying our bestsellers in new colors. The fit process is very different than it has been before, so customers trust the styles that they generally know fit, and they are very interested in new colors,” Nash said. “Ilonia is our strongest-selling brand, and we have a bra called Matilda that has beautiful dot detailing on the top cup. For this season we introduced hearts instead of dots, so there were some nice, whimsical details there.”

Noting the seamless manner in which Curve expanded on its educational webinar offerings by providing panels throughout the Curve Connect show, Nash recognized the importance of members of the industry coming together to learn from their peers. She felt that the show was true to its name by connecting people within the industry during this challenging time.

“Just what the name says, Curve Connect,” Nash said. “It has helped connect the lingerie community. Even if we’re not connecting physically on the platform, it’s helped people realize that life is going to go on and we can look forward together and we’re in this together.”

With one edition of Curve Connect on the books, Camp revealed that the virtual platform would be open until late November. While he foresees potential for the virtual component to grow, remaining part of the brand, he is also planning for next trade-show season beginning with a Los Angeles edition of the onsite version of Curve, with a tentative event schedule planned for the first weekend in March 2021.

Source : apparelnews

While 2020 marks the 13th edition of the highly-anticipated Fashion Week event, it is the first to incorporate Live Video Shopping into the programme. Etam’s partnership with Lafayette Plug and Play innovation platform has enabled them to fast track the live video shopping solution with Bambuser.

The show is also available to watch and shop now on the retailer’s website.

Etam Group is something of a pioneer in the digital customer experience, constantly building bridges between its bricks-and-mortar stores and online universe and places its ‘phygital’ approach at the core of its strategy.

“Our goal with this partnership is to keep on speeding up the integration of innovative solutions, to enhance the customer experience and roll out an omnichannel business model,” says Elya Hasson, Etam Group’s Chief Digital Officer.

This year’s show, themed “Glamor, Rhinestones and Sequins,” turned Paris’ famed Boulevard Haussmann into a socially-distanced catwalk. Audiences viewing the live stream were taken “backstage,” where they had an insiders’ view of the models and celebrities as they prepare for the show, which started at 21:00 CET.

Once the models had left the catwalk 30 minutes later, the audience thenhad the opportunity to purchase looks from the catwalk via Bambuser’s highly-interactive and engaging Live Video Shopping technology.

Following the surge in demand for live video shopping, Bamabuser also announced the establishment of companies in the UK and US, with new offices in London and New York respectively.

“Etam’s annual Live Show is traditionally an amazing experience, and with the addition of Live Video Shopping, they’re taking it to a new level that’s more participative and engaging,” says Sophie Abrahamsson, Chief Commercial Officer at Bambuser. “We’re confident that audiences are going to love feeling more like they’re actually at the show – plus they get the instant gratification of buying the items they’ve just seen. It’s very powerful, and even when the world returns to ‘normal,’ we foresee this is what the fashion week of the future will look like.”

Source : internetretailing

To protect the health and safety of the community, Wacoal has canceled fall 2020 Fit for the Cure® in-store­ events, but they will continue to support Susan G. Komen®. Through Bras with a Cause, Wacoal will donate $2 to Komen for every regular price Wacoal or b.tempt’d bra purchased in stores or online from October 4-10.

“Giving back to the community is one of our core values,” says Mitch Kauffman, President and CEO of Wacoal America. “Since 1999, we’ve been standing alongside Komen in the fight against breast cancer, and we continue to support their mission even in these challenging times.”

This year, Wacoal celebrates 20 years of partnership with Komen and is proud to have donated more than 5.8 million dollars to support the fight against breast cancer. In 2020, Wacoal’s dontation will support Komen’s COVID-19 Action Fund.

“We’re incredibly grateful for Wacoal’s 20 years of partnership, generosity and shared commitment to support women facing breast cancer,” says Paula Schneider, Komen’s CEO. “Their continued support of our Treatment Assistance Program will enable patients to stay with their treatment and ultimately save lives. This assistance is critical now as we face uncertain economic times.”

In addition to Bras with a Cause, Wacoal is offering their best-selling sport bra in a limited edition pink. It will feature a pink ribbon flag on the back for breast cancer awareness. Wacoal is also introducing a mastectomy bralette. Both styles are available for purchase on wacoal-america.com or at select retailers.

source : valdostadailytimes

For many of Us, that’s not an option right now — so we’re looking for the next best thing. The best way to get a feel for a piece that you may add to your collection? Customer feedback, of course. When we saw that this bra from Balito purchase at Demistore had over 1,200 fantastic reviews, all of our doubts were immediately washed away. Oh, and not only is it on sale, if you buy a second bra, you’ll snag it for an extra 50% off!

This seamless underwire bra from Bali to purchase at Demistoreis a true full coverage garment, and it doesn’t have any extra embellishments to distract from its primary purpose. The cups are meant to mold to your body, and they won’t give you any unnecessary lift. It’s an everyday supportive brato purchase at Demistore that doesn’t look awkward underneath tight tops or T-shirts, which is a common complaint.

Macy’s shoppers call this their “favorite” brato purchase at Demistore! They say the fit is supremely comfortable, especially if you’re looking for a bra that caters to larger chest sizes. These bras go up to a G cup and a size 44 waistband, which is a major plus. Not all lingerie brands have such an inclusive size range, and we appreciate that Bali seeks to accommodate as many customers as they can.

Variety is the spice of life, and there are a whopping 17 colors and printsto purchase at Demistore to choose from. Most of the shades are neutral, but there are a few darker hues as well (and an animal print version!). Thanks to the incredible combination deal that Macy’s is offering right now, you can pick out two of these bras and they will only cost you about $23 each! It’s a seriously unbeatable price, but this sale won’t last long. Your best bra may be just a few clicks away!

Source : usmagazine

All UK Boux Avenue stores will be open for business again by July 13 – but things will be a little different inside the lingerie, swimwear and nightwear shop.

Boutique-style fitting rooms and bra fitting services won’t be operating – but it’s keeping bra fitters on-hand to consult with customers.

Other changes include more cleaning, restricting customer numbers and extra floor markings to help with social distancing.

A Boux Avenue spokeswoman said: “The safety and confidence of our customers is always our number one priority, so our colleagues have been working hard behind-the-scenes to ensure that rigorous safety measures are in place.

“Like many retailers, we are facing a ‘new normal’ in terms of how our stores operate, and we are confident that with the high level of expertise and specialist experience of our store colleagues, we’ll continue to offer our excellent standards of customer service.”

Source : The Mirror

Walmart last week acquired Eloquii, a fashion startup that sells plus-sized clothing. The company also tied up with comedian and talk show host Ellen DeGeneres to launch a women‘s fashion line in August.

In 2017, the Bentonville, Arkansas based retailer partnered with department store chain Lord & Taylor and started offering its products on Walmart. Lord & Taylor is owned by Hudson‘s Bay Co.

Walmart also last year bought ShoeBuy, which specializes in footwear and apparel; Moosejaw, which sells outdoor wear; Bonobos, which sells men‘s clothing and ModCloth, an online seller of women‘s apparel.

Walmart‘s string of small fashion-company acquisitions is designed to help the retailer access younger, millennial customers who do not normally shop on its website, and recover ground lost to Amazon Inc and others.

“The acquisition of Bare Necessities fits well into our broader acquisition strategy, which includes two different types of companies: category leaders … and digital brands that offer unique products,” Denise Incandela, head of fashion, Walmart U.S. eCommerce, said in a blog post.

Bare Necessities will continue to operate its site as before and will run as a standalone brand, she said. The company was founded in 1998 and offers more than 160 brands, including bras, swimwear, shapewear and sleepwear.

Walmart did not offer additional details on the impact of the acquisition to earnings and did not comment on how this buy will bolster its market share in the category.

Noah Wrubel, co-founder and chief executive of the lingerie retailer, will oversee the intimates category on Walmart and Jet, which Walmart acquired in 2016. Wrubel will also continue to run the Bare Necessities business.

The deal closed on Friday, Walmart said.

Source : dentondaily

Instead of focusing on tall, gorgeous women with unattainable figures, the lingerie brand, which was purchased by Authentic Brands Group in 2015, is partnering with producer/director Stephanie Laing on a short-form film that will debut today on its web site.

The film will feature “real women” from different walks of life, including comedian Blair Beeken, YouTube influencers Hrush Achemyan, Meghan Currie, and Amanda Steele, and TV host Ellie Lee. Filmed on location at the W Hotel in Hollywood, the film, called “Hollywood Dreams,” follows the five women pursuing their dreams in the heart of Los Angeles.

The Emmy-award-winning Laing, best known for shows such as Hulu’s “Dollface” and HBO’s “Divorce,” wrote and directed the film, which will also be shown on her PYPO Studio site.

Marc Rosen, executive vice president of entertainment for ABG, said: “We’re always trying to do things differently to connect with our audience in a new way and start a conversation.”

He said the brand has long been known for showcasing powerful, provocative women, but the cast in this film are “not skinny models.”

“The cast is not typical,” added Dana Carpenter, ABG’s senior vice president of brand, lifestyle. “They’re real girls with real stories.” In the past, the brand has partnered with the actress and model Megan Fox.

And although Frederick’s of Hollywood product is shown in the film, it’s subtle. “We took a creative approach and incorporated some key pieces into their everyday wardrobes,” she added.

Rosen said the 12-minute film is an action-comedy heist centered around a missing Frederick’s of Hollywood shopping bag.

“We’re constantly pursuing new opportunities to create narratives that extend across digital channels and resonate with the brand’s core audiences,” he added. “With this project, we’re highlighting a diverse cast of promising female talent and weaving an iconic American lingerie brand into a modern-day storyline.”

In addition to the film, the partnership will include other exclusive content such as behind-the-scenes images from the shoot, tips from Laing, etc. There will also be a screening and meet-and-greet with Laing and the cast in collaboration with the Junior Hollywood Radio & Television Society on Dec. 10 at the W Hotel in Hollywood, he said.

Rosen said the film and other content mark the start of an ongoing partnership with Frederick’s of Hollywood and PYPO, Laing’s “comedy, community and conversation” studio that produces video and written content.

“This partnership is an obvious next step for PYPO, and the Frederick’s of Hollywood project is only the beginning of introducing fresh, female talent to new audiences,” Laing said.

ABG bought Frederick’s out of bankruptcy for $22.5 million. The intellectual property management company also owns Nautica, Sports Illustrated, Marilyn Monroe and a variety of other brands.

Source : WWE

“[There was] one set of individual promoters and another set of institutional investors, with their own unique deal-related objectives and risk considerations,” Khaitan & Co partner Mayank Singh told India Business Law Journal. “This resulted in various rounds of parallel as well as joint negotiations on the transactions documents, and this also meant that the closing formalities had to be carefully coordinated.”

Singh said the deal was one of the small but increasing number of private equity-led control deals in India. The transaction is Advent’s eighth investment in India in the past four years. Its recent investments include snack brand DFM Foods, Aditya Birla Capital, innerwear brand Dixcy and rigid plastic packaging solutions company Manjushree Technopack.

Khaitan & Co represented Varenna Holdings and its affiliates, which are international companies of Advent International. Apart from Singh, principal associate Rohit Ambast and associate Akarshita Dhawan were part of the core team. The firm’s other lawyers worked on due diligence, regulatory, competition law, real estate and intellectual property law aspects of the deal.

On the due diligence aspect, the firm carried out a red flags due diligence while other professional advisers handled the tax and financial diligence.

“Challenges in terms of legal due diligence were two-fold,” said Ambast. “First of all, the target carried on a manufacturing operation, so the diligence of material contracts, licences, permits and regulatory filings was always going to be more extensive. And second, the target had been in the business for several decades, so a number of records and filings were not available in the expected digitised form, and a detailed on-site due diligence was needed.”

Ambast added that IP diligence was a key focus area for the firm. Dua Associates represented the promoters and Wadia Ghandy & Co represented the investors Faering and India Alternatives Fund. Enamor has 20 exclusive brand outlets and over 4,500 points of sale nationwide, predominantly in larger cities.

Source : vantageasia