Mimi Holliday Lingerie is now a label that stands alone and is as well known as Damaris. The twice-annual collections are distributed through 100 global boutiques and department stores, from Russia to Australia. The diffusion line is a more wearable version of Damaris, using some subtle mainline twists – like a hint of bottom cleavage or a mini corset detail. The designs which flatter all figures, transcend all age groups, come in real silk, satin and French silk chiffon.
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