There is something naturally captivating about the warm light of sunset, and the new Golden Hour Collection brings that feeling into lingerie, sleepwear and intimate fashion. Created across Montelle, Fleur’t and Rya, the collection combines a luminous rose-gold palette with soft fabrics and coordinated silhouettes designed to move effortlessly from relaxing mornings to intimate evenings.

A Warm Rose-Gold Mood
The defining feature of Golden Hour is its rose-gold color, giving the collection a warm and softly luminous character. Rather than relying on dramatic colors, the palette creates an elegant look that works particularly well with delicate lingerie details and flowing sleepwear.
The collection was conceived around the idea of everyday luxury, combining intimate pieces with comfortable styles that can become part of a complete wardrobe. Bras and matching panties sit alongside bodysuits, chemises, pajamas and robes, creating a coordinated aesthetic across the different labels.

Lingerie Meets Everyday Comfort
Among the standout pieces is the Golden Hour Bodysuit from Montelle, which brings the collection’s romantic aesthetic into a more structured lingerie silhouette. The range also includes the Flirt Bra and Brazilian, as well as the Pure Plus Bra and Brief, giving shoppers several ways to build matching sets.

The collection doesn’t stop at traditional lingerie. Rya contributes pieces such as the Golden Hour Chemise and Cover-Up, while its pajama set extends the same rose-gold look into sleepwear. Fleur’t adds relaxed options including a short pajama set and robe, allowing the collection to transition naturally from lingerie to loungewear.

A Collection Built Around Coordination
One of Golden Hour’s most noticeable characteristics is the way its pieces work together. Instead of treating bras, panties, sleepwear and cover-ups as completely separate products, the collection gives them a shared visual identity.

That approach makes it possible to create different looks while maintaining the same soft, feminine mood. A matching bra-and-brief combination can provide a classic lingerie look, while a chemise, pajama set or robe offers a more relaxed interpretation of the same aesthetic.
The official Rya collection currently features the Golden Hour Cover-Up, Golden Hour PJ Set and Golden Hour Chemise, confirming that the collection extends beyond intimate essentials into a broader sleepwear and loungewear wardrobe.

Soft Luxury From Morning to Night
Golden Hour is ultimately about creating a feeling rather than following a single lingerie trend. Its warm color, coordinated pieces and mixture of intimate and relaxed silhouettes give the collection a versatile character.
The result is a wardrobe that can move between different moments of the day: a comfortable pajama set for a slow morning, a delicate bra-and-brief combination for a more traditional lingerie look, or a chemise and cover-up for an effortlessly elegant evening style.

With additional pieces still expected to join the collection, Golden Hour offers a distinctive interpretation of modern intimate fashion—soft, romantic and centered around the glow of rose gold.

