Fannypants Smartwear is a new brand of women’s incontinence underwear that combines innovation, fashion and active lifestyles. This new line of women’s underwear was first introduced in August 2013 at the Curve Expo, New York, Javitts Conference Center. The product line was enthusiastically received by consumers, hospitals gift shops, lingerie shops, and online catalog businesses.
Fannypants was founded as a result of women in sports who frequently have incontinence. Its founder, Sophia Parker, after looking into this problem, discovered that there was a need for alternatives in the incontinence world of underwear for women..
The company’s patented design
includes a removable insert which travels well, is washable, and also reusable. Additionally, Fannypants underwear comes with an added soft and thin moisture resistant protection inside each piece of underwear. The objective of their underwear is for them to be functional, while at the same time not compromising what women love in their underwear, i.e. fashion, style, beauty, and femininity.
Fannypants underwear is soft, comfortable, absorbent, and moisture resistant. Each piece of apparel is made with loving care, high quality, and with the fabrics offered by latest technology. Fannypants mission is to provide new solutions and cost alternatives for incontinence underwear. The company incorporates, whenever feasible, chemical-free fabrics that are super absorbent, comfortable, safe, and environmentally responsible.
Although new as a company, Fannypants Smartwear is committed to making a difference in women’s lives all over the world!
Fannypants underwear are statement pieces! To have one on speaks volumes about freedom to move around with no worries about showing through clothes when wet. The collection is inspired by movement without compromising fashion and discretion is the word. Fannypants pieces are beautifully made with lots of stretch for an active lifestyle. You are constantly protected when it comes to having a light bladder leakage. Your secret is always safe with Fannypants underwear. Try a pair on when planning your next trip to some exotic land or up the ski slopes. It is better be safe than sorry!