Both men and women alike want to know that when the door closes, a new world of wonder can open up for them. But nothing can kill the moment more permanently than a bored store assistant casually attending to you, whilst all the while making you feel as if you’re taking up their precious time.

Online, there are no bumbling shop assistants, no other customers honing in on the garments of your choice, no traffic to endure and no one else looking over your shoulder or raising eyebrows. Online lingerie shoppers are free to choose the lingerie or sleepwear brand they like best and have the added security of knowing their choice is guaranteed and safe.

The most regularly stated reasons for shopping for lingerie, sleepwear, swimwear, or intimate apparel online are:

1. Privacy – you are completely anonymous online and there are no looks, comments, struggles to measure intimate areas or comparisons of any kind. Every woman or man is free to purchase whatever they want in the knowledge that their choice is their own and they have not been influenced in their decision by someone working on commission whom they don’t even know.

2. Discretion – online you can purchase for whatever reason you like. If you’re in a spontaneous sexy lingerie mood, you can buy that little something that is a bit risque – and it’s just a straightforward transaction. If you’re a fuller figured woman then the discomfort of being around skinny fitters is gone altogether. You can buy the kind of lingerie, sleepwear, plus size underwear,swimwear or anything you fancy,anytime. Complete freedom of choice and privacy.

3. Shopping Hours – online the stores are open 24/7. You can browse to your heart’s content from lingerie brand page to sleepwear page to swimwear page at your own pace, in your own time, in your own space and with your own thoughts uninterrupted by store assistants.

4. Better Prices – because there are fewer overheads with an online store, many of the outlets are able to offer permanent discounts, great guarantees, excellent delivery and offer absolute discretion. This makes online shopping for lingerie and underwear more appealing than ever.

5. Sexy Secrets – most women are adversely affected in the choice of their intimate apparel by the presence of store assistants. If they feel like being a little sexy in the choice of their lingerie, they want the privacy and anonymity of being able to choose the items they want. If the mood is sensual, adult sexy lingerie, then that’s what they want and they feel much more comfortable purchasing these lingerie items online.

6. Security – these days, online shoppers can feel safe in their lingerie purchases and know that if the lingerie or sleepwear, or swimwear doesn’t fit, or needs to be returned for whatever reason, then the policies and guarantees offered online are at least as good as those in an actual department store. This only adds to the preferred reasons for intimate apparel shoppers to keep making purchases on-line.