Adriana Lima is once again stepping into the world of Victoria’s Secret, this time as one of the faces of the brand’s new Wicked Sheer Shimmer lingerie campaign. The latest collection puts a glamorous twist on one of Victoria’s Secret’s recognizable balconette silhouettes, combining a shimmering, semi-sheer fabric with the supportive construction of an unlined bra .
For Adriana, the campaign is another stylish chapter in her long relationship with Victoria’s Secret. The Brazilian supermodel has been one of the most recognizable faces associated with the brand, and her return to the Wicked campaign places her alongside models Hyunjoo Hwang and Devyn Garcia. The campaign was photographed by Dan Beleiu, with the imagery giving the collection a dramatic, evening-inspired fashion mood.
A Shimmering Take on the Balconette Bra
At the center of the campaign is the Wicked Sheer Shimmer Unlined Balconette Bra. Rather than using traditional padding, the design relies on a specially constructed mesh sling to provide lift while keeping the cups lightweight and semi-sheer. The molded mesh has a noticeable shimmer that catches the light, giving the lingerie a distinctly glamorous appearance.
The bra also features underwire construction, adjustable straps and back hook-and-eye closures. Lace is incorporated into the wings of the bra, while a small rosette detail adds another feminine touch at the center front. According to Victoria’s Secret, the design is intended to create the effect of a push-up silhouette without traditional padding.
Adriana Lima Takes the Spotlight
In the campaign imagery, Adriana appears against a rich purple setting, creating a striking contrast with the lingerie. Her styling, glossy beauty look and dark waves give the photographs a sophisticated, nighttime feel rather than the traditional daytime lingerie aesthetic.
The campaign also demonstrates how sheer lingerie continues to move beyond being purely functional underwear. Shimmering fabrics, transparent mesh and decorative lace allow pieces like the Wicked collection to work as fashion statements as much as intimate apparel.
More Than Just a Bra
The shimmering fabric isn’t limited to the balconette bra. Victoria’s Secret has extended the concept into matching lingerie pieces, including a Sheer Shimmer Lace-Trim Brazilian Panty and a Sheer Shimmer Lace-Trim Thong Panty. The wider collection also includes pieces such as a satin lace-trim skirt and an open-back chiffon slip dress.
The bra is offered in several striking color options, including Shadow Purple, Aquarium Blue and Dark Bloomy Floral, giving shoppers the choice between a rich solid shade and a more dramatic floral version.
A Familiar Victoria’s Secret Silhouette With a New Look
One of the interesting aspects of the new collection is that Victoria’s Secret hasn’t completely reinvented the balconette design. Instead, the brand has taken a familiar silhouette and changed the materials and visual character.
The result is a bra that retains the supportive structure associated with the style while introducing a more revealing and decorative appearance through shimmering mesh and lace. That combination makes the design particularly suited to women looking for lingerie that feels more glamorous and fashion-forward.
Adriana Lima and Victoria’s Secret Once Again
Adriana Lima’s appearance in the campaign comes at an interesting time for her relationship with Victoria’s Secret. After years as one of the brand’s most recognizable Angels, she has continued to be closely associated with its fashion-show legacy. Victoria’s Secret also announced in September 2026 that Lima would return to its 2026 Fashion Show, scheduled for October 18 in Los Angeles.
Her presence in the Wicked campaign therefore feels like part of a larger return to the Victoria’s Secret spotlight rather than an isolated modeling appearance.
For lingerie fans, the new campaign combines several elements that have long been associated with Adriana Lima’s modeling career: glamorous styling, sophisticated lingerie and the unmistakable Victoria’s Secret aesthetic. With its shimmering semi-sheer fabric and updated balconette construction, the Wicked collection gives that familiar formula a distinctly modern finish.
Final Thoughts
Adriana Lima’s latest Victoria’s Secret appearance shows that classic lingerie silhouettes can still feel fresh when they are updated with new fabrics, textures and styling. The Wicked Sheer Shimmer collection combines semi-sheer mesh, lace and subtle sparkle to create a look that is both supportive and visually striking.
And with Adriana Lima leading the campaign, Victoria’s Secret has chosen a familiar face to showcase one of its latest interpretations of glamorous lingerie.
