Lingerie without models seems like an oxymoron, but lingerie company BlushXO does just that. Founded on the idea that everyone deserves a body-positive shopping experience, BlushXO makes lingerie accessible to all.
Even today’s plus sized models don’t represent the rainbow of shapes and sizes that are the average American woman. Add to that nuances of religious and personal convictions and Blush has quickly evolved to be a lingerie company whose customer base includes conservative Christians and Muslims who may not want to shop in a traditional adult store or on a site with models.
“Lingerie shopping shouldn’t make people feel uncomfortable or compromise their values.”
“We saw a need to serve a large portion of the American public. Our message is positive, fun, and wildly inclusive of every-body. We love helping men and women feel comfortable and confident.” says the founder.
BlushXO sets itself apart by offering more than just traditional teddies and babydolls. They’ve branched out into leatherwear and offering romantic gifts like massage oils, bubble bath, and more. Their product offering expansion came after listening to requests from customers that were looking to purchase romantic gifts, but were hesitant to go in store. The playfulness of lingerie and toys went hand and hand and the company has seen overwhelmingly positive response from new and repeat customers.
“It’s a common misconception that people in more conservative communities don’t have a need for things like toys or romantic gift. We’’ve found that the need is there and are here to meet it without forcing customers outside of their comfort zone.”
BlushXO is ramping up for the holiday season with a planned Black Friday sale and holiday giveaways on their social platforms.
BlushXO’s line up of body positive lingerie without models includes:
Committed to changing the way women buy lingerie, learn more about BlushXO’s body-positive mission by visiting BlushXO.com today. If a person can’t find something they are looking for, contact the team for a custom order at no added cost.
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