Lingerie, swimwear and clothing brand Bravissimo has today (6 July) opened its new store in Chelmsford following demand from local customers.
The 2,800 sq ft outlet at the Bond Street development in the town centre is the retailer’s 28th UK store since the business was founded by chief executive Sarah Tremellen 22 years ago.
The store offers a fitting service and Bravissimo’s full collection of lingerie, bra-sized swimwear and clothing range.
Tremellen said: “When I started the company 22 years ago, the aim was to provide an environment for big boobed women to feel good about themselves. There’s a real sense of fun and community
in our brand so we wanted to design our new store to reflect this and to create an inclusive, confident-boosting and fun shopping experience.
“Our customers in Essex have been asking us to open a shop near them for a while and we’re thrilled to be able to finally grant their wishes. We’re looking forward to welcoming every one of them in to see us in our new home, it’s a great location and we can’t wait to see all our customers – both old and new.”
Source : insidermedia
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