Bravissimo To Open Flagship Cardiff Store

Lingerie and swimwear retailer Bravissimo is set to open a regional flagship store at St David’s shopping centre in Cardiff.

The company’s 3,978 sq ft store will be set across two floors and located on the upper level on the Grand Arcade, close to John Lewis.

It will stock the retailer’s full collection including their own-brand lingerie, swimwear and clothing alongside an assortment of lingerie and swimwear from other brands. Bravissimo is working on the design of the new store with Four by Two.

Sarah Tremellen, founder and chief executive of Bravissimo, said: “We’re really excited to be relocating our existing Cardiff shop and opening a flagship store in St David’s. We opened our first shop in Queens Arcade 10 years ago so we have lots of loyal customers in the city and beyond.”

Speaking on behalf of the St David’s Partnership, a joint venture between Land Securities and intu, Colin Flinn, regional director of intu, added: “The addition of the Bravissimo flagship to St David’s portfolio will further strengthen the centre’s regional draw, and alongside our high profile fashion brands the new larger store will appeal to the existing loyal customers in Wales.”

JLL and Cushman & Wakefield advised the St David’s Partnership. Reid Rose Gregory acted on behalf of Bravissimo.

Source : insider media

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