Adore Me, the disruptive e-commerce lingerie startup, has been selected by The Interactive Advertising Bureau (IAB) as one of the most important “Direct Brands” to watch in the U.S. Economy.
Honored companies were selected through screening firmographic and economic attributes, derived from Dun & Bradstreet’s vast data set of over 290 million business records.
Additionally, companies on the list were selected for their cultural impact including factors like traffic to their digital properties, social media footprint, media mentions, and more.
Adore Me has established a strong customer base of over 11M women, predominately urban millennials, and 80% of its traffic comes from mobile. The company has experienced exponential year-on-year growth since its inception – with revenues skyrocketing from $1M in 2012 to $84M in 2016.
Morgan Hermand-Waiche, Adore Me founder & CEO: “I’m thrilled to be part of the IAB 250 list along with some other successful brands. The means of how Adore Me and other direct brands are taking consumer goods & services to market is reshaping the industry.
Since inception, the goal of Adore Me is to disrupt the lingerie market, and this list serves as recognition that we’re on the right track.”
Source :prnewswire
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