H&M Has Stopped Carrying Plus Sizes in Some of Its Stores
Well this feels like a step backward: H&M is no longer carrying plus-sized clothing in some store locations. Revelist reports that after extensive searching, it found that none of H&M's…
Loyalty Drives Victoria’s Secret Dominance in the Intimates Market
Victoria's Secret is attracting a loyal consumer who shops frequently, and spends more than the average intimates consumer, according to The NPD Group, a leading global information company. Over a…
Lingerie retailer Zivame becomes private label business
Online lingerie retailer Zivame (Actoserba Active Wholesale Pvt. Ltd) has discarded aggregation of brands in favour of becoming a private label business, a move that will help it earn higher…
Agent Provocateur opene first store in Singapore
British luxury lingerie brand Agent Provocateur opened its 1st store in Singapore at The Shoppes at Marina Bay Sands last month. Founded in 1994, the brand is known for its selection of sexy lingerie…
Is Victoria’s Secret’s Fashion Show 2016 Will Be In Paris ?
The Victoria's Secret annual fashion show is one of the most highly-anticipated events of the holiday season — and this year the star-studded affair is allegedly headed to Paris. According to…
La Senza Lingerie brand opening in Orland Park
lingerie brand La Senza's fourth U.S. store is predicted to open at Orland Park's Orland sq. mall in mid-November. The Canadian chain is an element of L Brands, the parent…
Victoria’s Secret is advertising its lingerie in a new way
Victoria's Secret spreads have always been racy, but the brand's recent ads have some scratching their heads. While revealing lingerie is nothing new for Victoria's Secret, some recent posts on…
Fruit of the Loom Donates Apparel to Flood Victims
Fruit of the Loom has donated over 55,000 packages of T-shirts, shorts and underwear to the Salvation Army in Louisiana for distribution to victims of the recent flooding in the…
A new definition of what’s sexy is spurring a revolution in the lingerie industry
For years, the underwear industry has been about selling something that appeared to be sexy, even if it wasn't necessarily comfortable (or functional). But earlier this week, wellness website Well+Good declared…
Curvy Kate ‘Star in a Bra’ competition WINNER announced: stunning mum bags model contract
A GORGEOUS mum who was heckled in the street for having “thunder thighs” has won a modelling contract and become the face of a lingerie campaign. Seana Sweeney, 31, is…
La Perla appoints Julia Haart creative director
Italian lingerie brand La Perla has named Julia Haart its new creative director as it prepares to launch a new ready-to-wear collection. Ms. Haart will overee La Perla’s lingerie, nightwear,…
Honey Birdette Lingerie Store open in UK
Luxury Australian lingerie retailer Honey Birdette has opened its first boutique in the UK in London’s Covent Garden. Honey Birdette has 45 boutiques in Australia, a rapidly growing online business through…
Victoria’s Secret and American Eagle battle for the bralette business
Victoria’s Secret may be the first name in women’s lingerie, but with the emerging bralette trend, American Eagle Outfitters Inc.’s Aerie brand is gaining ground. Lingerie drawers are getting a…
New Study from Global Lingerie Retailer Rigby & Peller Reveals American Women’s Attitudes Toward Lingerie
Heritage UK lingerie retailer Rigby & Peller released today the findings of their first ever US poll, modeled after their groundbreaking survey conducted in the UK earlier this year. Surveying 2,000…
How Adore Me Discovered The Data Behind Lingerie Models
So, how did a “team of geeks” with “zero experience” in the fashion or retail industries go on to become the second fastest-growing retail company in the U.S. and a…
Victoria’s Secret is proving it’s more than just lingerie
Shares of Victoria’s Secret parent L Brands swelled 2.5 percent on Friday — but it wasn’t because of its signature undergarments. These days, the lingerie giant is all about sportswear. The recently…
