Curvy Kate have revealed the finalists in their annual ‘open to all’ modelling competition. The lingerie brand, designed for fuller busts, never use professional models - instead, calling on customers to…
Fruit of the Loom isn't letting National Underwear Dat fly under the radar. National Underwear Day is Friday, August 5, and the company has come up with a cheeky idea…
Lingerie company Adore Me is not shy about how it wants to compete with Victoria's Secret. "We aim to slay Victoria's Secret," Sharon Klapka, Adore Me's director of business and…
When it comes to being a Victoria's Secret Angel, there's no question that the job comes with a lot of perks. There's the international travel to exotic locales, working with some…
Just when you think we’re beginning to make grounds in breaking down one-body-fits-all beauty boundaries, a body-positive lingerie advert, featuring a transgender model, is rejected by Facebook. The new ad,…
L Brands will open two locations of its Canadian lingerie brand, La Senza, in Columbus in the fall. The stores will open in September in Easton Town Center and Polaris…
The lingerie industry is going through a massive change. Rail-thin models are being replaced with a variety of body types at lingerie companies from Aerie to Adore Me as self-acceptance and natural…
It’s a truism of marketing that a brand’s name can make all the difference without changing the product one bit. Fruit of the Loom has demonstrated this principle convincingly with a…
Market.Biz has recently launched new Market Research Report on “Online Lingerie Market” is a in-depth and professional survey on Online Lingerie Market. The research study Global Online Lingerie Industry offers…
Nike is trying curvier models on for size. The athletic giant is getting high-fived for its Instagram posts featuring full-figured NYC athletes sporting the brand’s Pro Bra Collection — especially…
Wacoal Europe has sold the lingerie and swimwear brand Huit to French firm Trendy Capital, which owns nightwear brand Canat. Under its new ownership, the brand will be called Huit…
Ultimo is exhibiting at The Lingerie Edit after a two-year hiatus from trade shows. The brand is showing is SS17 lingerie collection, inspired by the 1980s, alongside its continuity lines…
Figleaves will relaunch its own brand in August at the same time as the lingerie and swimwear etailer moves onto a new, responsive website. Currently, 40% of the swimwear and…
Victoria’s Secret has opened its North West regional flagship at Livepool One shopping centre. The lingerie giant’s 9,200 sq ft store houses a full selection of Victoria’s Secret’s lingerie ranges,…
A fresh take on one lingerie staple could give the sales-suffering apparel industry the lift it's been looking for after years without a major fashion trend. The bralette, a lightweight…
Lingerie and sportswear brand Berlei has tapped design agency Jones Knowles Ritchie Singapore as part of the company’s rebranding. JKR got the job without making a pitch following their redesign of Australian lifestyle…
