Lara Intimates is a sustainable lingerie company based in Soho, London. It was founded in 2016 by Cindy Liberman and Faith Leeves during a work placement year at the London School…

After presenting a home fragrance line in October, perfume brand By Kilian is adding another string to its bow with a collection of scented lingerie created in collaboration with the brand Fleur…

A plus size model has spoken out about the rigid body standards set by Victoria’s Secret. When it comes to the brand’s annual fashion show, the US lingerie label is…

Strictly Come Dancing star Mollie King has given us all an early Christmas present by stripping down to her sexy underwear for her new campaign with Boux Avenue. The would-be dancer and…

Lonely, the New Zealand-based women’s lingerie label, has gained a huge following over the last few years thanks to a gorgeous collection of intimates and refreshingly diverse campaignsfeaturing real women from…

Australian boutique lingerie chain, Honey Birdette, is known for its racy collections and risqué campaigns. And true to their signature style, the label launched their new Christmas campaign with a…

A photo classifying feature on the Photos app on iPhones has been causing a stir on social media after Twitter users discovered Apple has been quietly categorizing women’s underwear. The…

The brainchild of the plus size lingerie and swimwear brand Elomi, the Elomi Portrait Project is a thought-provoking experience merging art, fashion and data inspired from IBM Watson, featuring the beauty of plus size women…

The 2017 Victoria's Secret Fashion Show, airing on November 28, is full of firsts: a high-profile collaboration with Balmain, a whopping 16 newbies, a more diverse lineup, including seven (well, actually eight, but more…

With Victoria’s Secret set to launch its next fashion show in Shanghai in November, the American giant of intimate apparel is creating loads of buzz and taking advantage of the…

Following its “I’m No Angel” campaign in April 2015, a direct response to Victoria’s Secret's preference for mainstream beauty standards (and its Angels), Lane Bryant released a new commercial during…

The Victoria’s Secret fashion show will be in Shanghai, China this year after being held in Paris last year. but which model will wear the Fantasy Bra this year? The runway show will…

With a difficult year behind it, and a new owner in Four Holdings, Agent Provocateur is aiming to reclaim some of the gritty sexiness of its past with a fall ad campaign…

Stella McCartney has a new swim and lingerie license with ISA Spa, the Italian textile firm that will manufacture, develop and distribute the designer’s lingerie and swimwear collections as of fall 2018. Under the agreement, ISA Spa…

A Stunning model has waded into the fashion industry debate while posing for a sexy new lingerie campaign. Danish beauty Christine Sofie is one of three gorgeous models to star…

Fashion brand SuperGroupies have joined with Capcom to release a lingerie set based on two of its female fighters: Chun-Li and Cammy. The self-proclaimed “strongest woman in the world” has a lingerie…